July 5-8, 2016
Indianapolis, Indiana, USA

AN OPPORTUNITY TO SHARE CUTTING-EDGE RESEARCH ON EVENTS AND EVENTS MANAGEMENT

  • Areas of distinctiveness: sports events, festivals/community events, meetings, and exhibitions
  • Professionalism and the professionalisation of event management
  • Engaging with industry: perspectives and practices
  • Event management education
  • Innovation in events and festival management
  • Internationalisation and managing across borders
  • Social marketing: events as drivers of behavioural change
  • Brand-building through events
  • Sustainability: events impact on society
  • Policy, planning, and event development

About the Congress
GEC is a significant international congress for event and experience design, management and marketing academics, researchers and practitioners. This conference is organized by the Indiana University-Purdue University Indianapolis, USA.